Wear No Evil
Thank you to the lovely Chloe Groom for being our first guest blogger. Chloe is currently a third year journalism student at the University of Lin...
Read moreMore than just organic
Slow sustainable ethical clothing
Affordable prices and no sales
our fair price policy
The Country Garden Collection
All our clothes are...
Slow fashion
What it is: Slow fashion opposes the destructive one-season throwaway mentality of fast fashion.
We do: Vintage inspired capsule collections of highly durable clothes available in every season. We use high thread count fabrics, and line all our clothes for added strength and comfort.
Fact: 150,000,000,000 new garments are made each year. That’s a lot of waste! Extending the life of clothes by just 9 months would reduce carbon, water, and waste footprints by 20-30%.
All our clothes are...
Sustainable
What it is: Sustainable clothing is planet friendly.
We do: All our clothes are GOTS certified. This means all fabrics are organic, and no harmful chemicals are used in farming or dyes. Wastewater is processed before being released, and tags are made of recycled card. Our buttons are resin (plastic free), and we use digital printing, which is far less wasteful of ink and water.
Fact: Producing plastic-based textiles uses about 342,000,000 barrels of oil each year! Using organic natural fibres means less plastic, cancer-causing pesticides and other chemical nasties entering our oceans.
All our clothes are...
Ethical
What it is: Ethics concerns social principles.
We do: GOTS certification means all workers in the supply chain have freely chosen their employment and are paid a living wage. No child labour, safe working conditions, and the ability to negotiate employment terms are ensured. We also support a charity with donations of clothes and money.
Fact: 77% of UK retailers believe there is a likelihood of modern slavery in their supply chain. And over 90% of workers in the garment industry cannot negotiate their wages or conditions.
We operate a
Fair price policy
People typically want seasonal clothing and regular sales. Brands respond by making flimsy clothes at hiked up prices. Clothes are made to last a single season, and sales need high margins to cope with the discounts. We think this is bad practice!
Our fair price policy approaches things differently. Based on manufacturing costs, our price margins are well below industry standard. Conscientious clothing is expensive to make and we cut no corners. But we are on a mission to make ethical clothing affordable (see Our Story). To make this possible, our clothes are sold all year round at fair prices, and we never have sales.
The romper arrived beautifully wrapped, just like a present! The fabric is absolutely gorgeous, and I love that it’s cotton. It’s far better quality than anything else I own and I can’t wait for her to wear it through the summer. Elly
This dress is so beautifully made. The attention to detail and the quality is amazing. It is every little girls dream to have such a wonderful dress and pretty pattern. The sash at the back just finishes it off to perfection. Samantha
The romper arrived in a lovely eco-friendly package . The print is gorgeous and the material seems a lot more hard-wearing than other baby clothes. The sizing is generous, there is still plenty of room for my daughter to grow in it. Rhiannon
A stunning romper that you can tell has been made to last. A gorgeous design in high quality fabric with the most beautiful attention to detail. Will definitely be purchasing as a gift in the future! Lucy
This purchase won't be our last. We absolutely love this dress. The quality is outstanding. The print is stunning and the detail in the design is amazing. We love what Little Willow stands for and how that’s reflected in every aspect of their business. Stacy
Blog posts
The first blog!
Hello there! This blog should have gone out well before now but life is busy! I never imagined that I would be launching a business in the middle ...
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